OXFORD, Miss. – Ole Miss has chosen to partner with Daktronics Inc., to design, manufacture and install a $6 million integrated system featuring a large high definition video display at Vaught-Hemingway Stadium/ Hollingsworth Field.

"We are very pleased to have teamed with an industry-leader in Daktronics,” said Ole Miss athletics director Pete Boone. “With their experience and state-of-the-art technology, the company has shown their ability to handle large projects, particularly in our time sensitive situation.

“What we’re most excited about is how this board will enhance the gameday experience and entertainment for our fans. Longevity was also a major key, and Daktronics has proven the board’s clarity will maintain for the next 10 years.”

The video display will be the largest true high definition display in the Southeastern Conference. Scheduled to be installed and operational for the home opener on August 30, 2008, the display incorporates the latest HD technology from Daktronics, which is based out of Brookings, S.D.

Daktronics HD-X technology and its control system allows for complete flexibility in programming. The video board can serve as a single giant display or be divided into multiple zones (windows) to show a wide variety of statistics, information, graphics, animation and live and recorded video.

The seamless display of scoring, timing, statistics, out-of-town game scores, public service messages, in-game promotions, graphics, animation, video replays and live video, delivered through a truly integrated system, provides fans with a more entertaining game experience.

Daktronics PS-X video display technology will also be featured in the stadium, both on the front of the display and greeting visitors on the back of the display. Light emitting diode (LED) video displays from Daktronics use the latest in red, green and blue (RGB) LED technology to present live and recorded video images, colorful animation and vivid graphics with incredible brightness and wide-angle visibility.

A complete sound system from Daktronics Sportsound® division completes the integrated system. The sound system speakers will be based in a cabinet above the video display. The video, scoring, timing and sound components will be integrated through Daktronics proven control system.

“Daktronics is excited to bring the largest true high definition video display in the SEC to Ole Miss,” said Brent Stevens, Daktronics regional sales manager. “Ole Miss has been a strong supporter of Daktronics over the years and we look forward to continuing our successful partnership with them.”

Ole Miss joins a number of SEC schools that have chosen Daktronics for integrated video and scoring systems including Alabama, Auburn, Florida, Georgia, LSU, South Carolina and Vanderbilt.

The video board will be paid for through increased rights fees to TeleSouth Communications, Inc.

About Daktronics

Daktronics (Nasdaq-DAKT) is recognized as the world’s leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, over 4,600 large screen video displays have been sold and installed in sporting and commercial facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video displays.

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications.

For more information, visit the company’s World Wide Web site at: http://www.daktronics.com.