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Michael Thompson

Michael  Thompson

Hometown:
Memphis, TN

Position:
Senior Associate AD/Communications & Marketing

Alma Mater:
Ole Miss, 2001

02/08/2016

Ole Miss Leverages Excitement of National Signing Day

Fundraising Campaign Topped $288,000 in Just One Day

07/08/2014

Ole Miss Links Beacon Technology and Rewards Program

Integration with Mobile App to Enhance Fan Experiences at Campus Events

08/08/2013

Ole Miss Marketing/Communications Announces New Hires

Department Welcomes Five To Creative Team

01/23/2013

Cheerleaders Earn High Marks At UCA Championships

Team Places Second In World University And Fifth In Nation

07/05/2012

MOVE MISSISSIPPI: Ole Miss Promotes Fitness With Kids Club

New Website Includes Kids' Games, Prizes And Gear

E-Mail Michael Thompson | Follow @MTJROleMiss on Twitter

Michael Thompson, Jr., joined the Ole Miss Athletics Department in August of 2010 as the Senior Associate Athletics Director for Communications and Marketing.

The Memphis native oversees the Rebels' communications strategy, marketing and fan experience efforts, creative and production services, media and public relations as well as information technology.

Always looking for new and better pieces of technology to incorporate into Ole Miss athletics, Thompson instituted the first-ever rewards platform that uses proximity-based Beacons, allowing easier check-in for fans using Rebel Rewards, and better analytics for Ole Miss staff. He also led the selection process for stadium WiFi partner C Spire. The new WiFi network at football games has over 700 access points strategically located throughout Vaught-Hemingway Stadium, and allows Ole Miss fans WiFi connectivity with their mobile devices during games.

In 2013, Thompson was selected to represent Ole Miss on the Southeastern Conference's Fan Experience working group, and was later asked to lead research for the group, a role he continues to perform for the SEC today. Thompson also worked on a unique partnership with IMG College, America's leading collegiate multimedia, marketing and licensing/brand management company, for the Rebels' multimedia rights.

A speaker at NACMA and the SEC Network point of contact at Ole Miss, Thompson is an adjunct professor in integrated marketing communications at Ole Miss, and has taught a course during the fall and spring semesters since the fall of 2012.

In regards to department-wide communication, Thompson led the creation and development of external teams throughout the entire athletics department, providing a unique way to serve each athletic team and its respective coaches. Through the external teams, representatives from several key areas team up grow the fan bases of each Ole Miss Rebel team while providing the best gameday atmosphere possible for these teams and fans. Similarly, Thompson led the athletics department through internal communications changes by deploying Basecamp, an internal communication tool used throughout the department and established a new brand standards guide at Ole Miss which is still used and incorporated today.

A 2001 graduate of Ole Miss in marketing, Thompson spent the first 10 years of his career gaining a wide range of experience in branding, marketing and sponsorship. After graduating, he worked for The GEM Group, a global sports marketing agency headquartered in Atlanta. While at GEM, he helped companies such as Domino's Pizza, United Parcel Service, and General Motors Racing activate their sponsorship dollars.

Upon leaving Atlanta in 2004, he created BottleRocket, a sports and entertainment marketing division of Thompson Marketing Communications in Memphis. With a proprietary valuation model, BottleRocket helped clients understand and maximize the value of their sponsorship dollars. The firm also created unique corporate hospitality experiences for thousands of guests at sporting events all over the country.

In 2007, he was promoted to president of Thompson Marketing Communications, which employed 45 marketing, advertising, public relations and design professionals in Memphis and Nashville. As president, Thompson served as a communication strategist for all of the company's six divisions, as well as served as account supervisor on one of the company's most active accounts.

He and his wife, Leslie Ann, have a 5-year-old daughter, McLean, and a 2-year-old son Adams.

    • From the Tee Box at the 2016 SEC Championships

      Sunday, April 17, 2016 - Athletics

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    • From the Tee Box at the 2016 SEC Championships

      Saturday, April 16, 2016 - Athletics

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    • From the Tee Box at the 2016 SEC Championships

      Friday, April 15, 2016 - Athletics

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    • Ole Miss School Of Pharmacy Names Todd Sandroni Distinguished Alum

      Saturday, April 9, 2016 - Football

      By Steven Oubre, Ole Miss Athletics Media RelationsThis weekend, the School of Pharmacy at the University of Mississippi will name former Rebel football player Todd Sandroni their 2016 Distinguished Alumnus Award. From 1987-1990, Todd Sandroni stalked the football field... read more

    • The Journey to this Point...2016 Ole Miss Baseball

      Wednesday, March 23, 2016 - Baseball

      By Tate Hawkins, Ole Miss Athletics Media Relations In case you missed it, or you've been focused on the winter sports, Ole Miss Baseball is already five weeks into the 2016 season. After an 8-2 win over UT Martin on... read more

    • Break Out the Powder Blue

      Monday, February 29, 2016 - Baseball

      By Tate Hawkins, Student Assistant, Ole Miss Athletics Media RelationsYou've seen it all over athletics and campus. From jerseys, hats, helmets, and even to T-shirts that get tossed into the crowd. Fans have clung to this over the past... read more

    • Watch Six Rebels at NFL Combine on NFL Network

      Thursday, February 25, 2016 - Football

      Who doesn't enjoy seeing their favorite Rebels suit up on Sundays and represent Ole Miss in the National Football League?Well, there are about to be a few more NFL Rebels to watch on TV this fall.The Path to the Draft... read more

    • Welcome Back to Baseball

      Monday, February 22, 2016 - Baseball

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    • Ole Miss Baseball 2016 Walk Out Music

      Friday, February 19, 2016 - Baseball

      With the 2016 Ole Miss Baseball season beginning today at Swayze Field (4 p.m. CT vs. FIU), check out the always much-anticipated walk out music list. Which song is your favorite?#1 DJ Miller: "Go DJ" by Lil Wayne#2 Ryan Olenek:... read more

    • Ole Miss to Appear at SEC Football Media Days on July 14

      Tuesday, February 16, 2016 - Football

      The Southeastern Conference today announced Kickoff '16, its annual football media days, will be held July 11-14 at the Hyatt Regency Birmingham - Wynfrey Hotel in Hoover, Alabama. Ole Miss head coach Hugh Freeze and selected players (TBA) will visit... read more

    • Rebels Rule NCAA Stats, SEC History

      Tuesday, January 19, 2016 - Football

      Last week, I wrote this story about the 64 school records and numerous program firsts that Hugh Freeze's Ole Miss football team accomplished in 2015.Today let's take a closer look at where the Rebels' season stacked up in the national... read more

    • What They're Saying in 2015

      Tuesday, December 15, 2015 - Football

      Ole Miss Football is one of five programs in the nation to make back-to-back New Year's Six bowl games and will play in the Allstate Sugar Bowl (Jan. 1, 2016) for the first time since 1970. The Rebels are the... read more

    • Ole Miss Football: 2015 Offensive Juggernaut

      Thursday, December 3, 2015 -

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    • Seniors Shine, Records Broken in Magnolia Bowl

      Saturday, November 21, 2015 - Football

      By Steven Oubre, Ole Miss Athletics Media RelationsAfter a bounce that didn't go their way against Arkansas, the Rebels knew tonight was a must-win situation. No. 22 Ole Miss knocked off rival No. 15 LSU 38-17 in a top-25 matchup... read more

    • Drama Rules The Day at Vaught-Hemingway

      Saturday, November 7, 2015 - Football

      By Brandon Lee, Ole Miss Athletics Media RelationsDrama in front of a sold-out crowd of 60,680 between the No. 18 Rebels and Arkansas? It was that and a whole lot more in a back-and-forth Saturday night knockdown, drag-out SEC West... read more

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