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Michael Thompson

Michael  Thompson

Hometown:
Memphis, TN

Position:
Senior Associate AD/Communications & Marketing

Alma Mater:
Ole Miss, 2001

02/08/2016

Ole Miss Leverages Excitement of National Signing Day

Fundraising Campaign Topped $288,000 in Just One Day

07/08/2014

Ole Miss Links Beacon Technology and Rewards Program

Integration with Mobile App to Enhance Fan Experiences at Campus Events

08/08/2013

Ole Miss Marketing/Communications Announces New Hires

Department Welcomes Five To Creative Team

01/23/2013

Cheerleaders Earn High Marks At UCA Championships

Team Places Second In World University And Fifth In Nation

07/05/2012

MOVE MISSISSIPPI: Ole Miss Promotes Fitness With Kids Club

New Website Includes Kids' Games, Prizes And Gear

E-Mail Michael Thompson | Follow @MTJROleMiss on Twitter

Michael Thompson, Jr., joined the Ole Miss Athletics Department in August of 2010 as the Senior Associate Athletics Director for Communications and Marketing.

The Memphis native oversees the Rebels' communications strategy, marketing and fan experience efforts, creative and production services, media and public relations as well as information technology.

Always looking for new and better pieces of technology to incorporate into Ole Miss athletics, Thompson instituted the first-ever rewards platform that uses proximity-based Beacons, allowing easier check-in for fans using Rebel Rewards, and better analytics for Ole Miss staff. He also led the selection process for stadium WiFi partner C Spire. The new WiFi network at football games has over 700 access points strategically located throughout Vaught-Hemingway Stadium, and allows Ole Miss fans WiFi connectivity with their mobile devices during games.

In 2013, Thompson was selected to represent Ole Miss on the Southeastern Conference's Fan Experience working group, and was later asked to lead research for the group, a role he continues to perform for the SEC today. Thompson also worked on a unique partnership with IMG College, America's leading collegiate multimedia, marketing and licensing/brand management company, for the Rebels' multimedia rights.

A speaker at NACMA and the SEC Network point of contact at Ole Miss, Thompson is an adjunct professor in integrated marketing communications at Ole Miss, and has taught a course during the fall and spring semesters since the fall of 2012.

In regards to department-wide communication, Thompson led the creation and development of external teams throughout the entire athletics department, providing a unique way to serve each athletic team and its respective coaches. Through the external teams, representatives from several key areas team up grow the fan bases of each Ole Miss Rebel team while providing the best gameday atmosphere possible for these teams and fans. Similarly, Thompson led the athletics department through internal communications changes by deploying Basecamp, an internal communication tool used throughout the department and established a new brand standards guide at Ole Miss which is still used and incorporated today.

A 2001 graduate of Ole Miss in marketing, Thompson spent the first 10 years of his career gaining a wide range of experience in branding, marketing and sponsorship. After graduating, he worked for The GEM Group, a global sports marketing agency headquartered in Atlanta. While at GEM, he helped companies such as Domino's Pizza, United Parcel Service, and General Motors Racing activate their sponsorship dollars.

Upon leaving Atlanta in 2004, he created BottleRocket, a sports and entertainment marketing division of Thompson Marketing Communications in Memphis. With a proprietary valuation model, BottleRocket helped clients understand and maximize the value of their sponsorship dollars. The firm also created unique corporate hospitality experiences for thousands of guests at sporting events all over the country.

In 2007, he was promoted to president of Thompson Marketing Communications, which employed 45 marketing, advertising, public relations and design professionals in Memphis and Nashville. As president, Thompson served as a communication strategist for all of the company's six divisions, as well as served as account supervisor on one of the company's most active accounts.

He and his wife, Leslie Ann, have a 5-year-old daughter, McLean, and a 2-year-old son Adams.

    • Rebels Impressing at East-West Shrine Game

      Thursday, January 19, 2017 - Football

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arial; color: #222221; -webkit-text-stroke: #222221} span.s1 {font: 14.0px Helvetica; color: #000000;... read more

    • Former Rebel Coach Ron Aldy Honored at Kirk Academy

      Tuesday, January 17, 2017 - Women's Basketball

      Former Women's Basketball Head Coach Ron Aldy and his family at gym floor dedication at Kirk Academy today. pic.twitter.com/Ruyc9TFui5-- Holmes Athletics (@holmesathletics) January 14, 2017 p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px... read more

    • Tunsil Named AFC East Rookie of the Year by ESPN

      Monday, January 16, 2017 - Football

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} Miami Dolphins offensive lineman and Ole Miss' former blind side protector Laremy Tunsil was named AFC East rookie of... read more

    • Three Rebel Coaches Among Top-20 Recruiters Nationally

      Friday, January 13, 2017 - Football

      With the hiring of Jacob Peeler as wide receiver coach, #OleMiss now has three asst coaches ranked in @247Sports '16 Top 20 best recruiters.-- Brad Logan (@BradLoganCOTE) January 10, 2017 Ole Miss football bolstered its coaching staff by adding coaching... read more

    • Know the Opponent: Georgia

      Wednesday, January 11, 2017 - Men's Basketball

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} Georgia (10-5, 2-1) KenPom ranking: 61 Best win: at No. 103 Auburn Worst loss: at No. 79 Oakland Ole... read more

    • Know the Opponent: Auburn

      Saturday, January 7, 2017 -

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} Know the Opponent: Auburn (10-4) KenPom ranking: 105 Best win: No. 28 Texas Tech Worst loss: No. 172 Boston... read more

    • Longo Named FCS Coordinator of the Year

      Wednesday, January 4, 2017 - Football

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; color: #333333; -webkit-text-stroke: #333333; background-color: #ffffff; min-height: 17.0px} p.p4 {margin:... read more

    • Freeze to Join Finebaum Film Room During Peach Bowl

      Friday, December 30, 2016 -

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica; min-height: 16.0px} ESPN is providing fans multiple ways to view the College Football Playoff, and Ole Miss head coach is playing... read more

    • Know the Opponent: Kentucky

      Thursday, December 29, 2016 - Men's Basketball

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px} Know the Opponent: Kentucky (10-2)KenPom ranking: 4Best win: No. 3 North CarolinaWorst loss: No. 13 UCLAOle Miss opens up... read more

    • Know the Opponent: South Alabama

      Thursday, December 22, 2016 - Men's Basketball

      Know the Opponent: South Alabama (7-5)KenPom ranking: 218 Best win: at No. 187 UNLV Worst loss: at No. 303 Stetson Ole Miss has one final tuneup before conference play begins and it comes in the form of South Alabama. South Alabama on Offense:... read more

    • Know the Opponent: Bradley

      Monday, December 19, 2016 - Men's Basketball

      Know the Opponent: Bradley (5-6) KenPom ranking: 235 Best win: at No. 222 Eastern Illinois Worst loss: No. 253 Delaware Ole Miss faces Bradley in the second-to-last nonconference matchup before SEC play begins. Bradley on Offense: Bradley has not been great this season on... read more

    • New Coordinators Help Address Critical Areas

      Friday, December 16, 2016 - Football

      Ole Miss head coach Hugh Freeze had specific deficiencies that he wanted his coordinator hires to address. On offense, he wanted to improve the rushing attack, third down efficiency, and red zone scoring. On defense, Freeze wanted his new coordinator... read more

    • Know the Opponent: Murray State

      Thursday, December 15, 2016 - Men's Basketball

      Know the Opponent: Murray State (5-5) KenPom ranking: 162  Ole Miss returns home to face Murray State in its first home game in nearly two weeks in a matchup of two strong offenses.Murray State on Offense: Once again, Ole Miss... read more

    • Haynes' Return a Boon for Ole Miss Defense

      Wednesday, December 14, 2016 - Football

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 15.4px 'Helvetica Neue'; color: #292f33; -webkit-text-stroke: #292f33} p.p4 {margin: 0.0px 0.0px 0.0px... read more

    • Know the Opponent: Virginia Tech

      Sunday, December 11, 2016 - Men's Basketball

      Know the Opponent: Virginia Tech (7-1) KenPom ranking: 36 Ole Miss faces one of the most well-rounded teams in the nation Sunday in Blacksburg, Virginia. Virginia Tech. Va Tech's offensive efficiency ranks 24th nationally, while their defensive efficiency also strong at 67th.... read more

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