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Michael Thompson

Michael  Thompson

Hometown:
Memphis, TN

Position:
Senior Associate AD/Communications & Marketing

Alma Mater:
Ole Miss, 2001

02/08/2016

Ole Miss Leverages Excitement of National Signing Day

Fundraising Campaign Topped $288,000 in Just One Day

07/08/2014

Ole Miss Links Beacon Technology and Rewards Program

Integration with Mobile App to Enhance Fan Experiences at Campus Events

08/08/2013

Ole Miss Marketing/Communications Announces New Hires

Department Welcomes Five To Creative Team

01/23/2013

Cheerleaders Earn High Marks At UCA Championships

Team Places Second In World University And Fifth In Nation

07/05/2012

MOVE MISSISSIPPI: Ole Miss Promotes Fitness With Kids Club

New Website Includes Kids' Games, Prizes And Gear

E-Mail Michael Thompson | Follow @MTJROleMiss on Twitter

Michael Thompson, Jr., joined the Ole Miss Athletics Department in August of 2010 as the Senior Associate Athletics Director for Communications and Marketing.

The Memphis native oversees the Rebels' communications strategy, marketing and fan experience efforts, creative and production services, media and public relations as well as information technology.

Always looking for new and better pieces of technology to incorporate into Ole Miss athletics, Thompson instituted the first-ever rewards platform that uses proximity-based Beacons, allowing easier check-in for fans using Rebel Rewards, and better analytics for Ole Miss staff. He also led the selection process for stadium WiFi partner C Spire. The new WiFi network at football games has over 700 access points strategically located throughout Vaught-Hemingway Stadium, and allows Ole Miss fans WiFi connectivity with their mobile devices during games.

In 2013, Thompson was selected to represent Ole Miss on the Southeastern Conference's Fan Experience working group, and was later asked to lead research for the group, a role he continues to perform for the SEC today. Thompson also worked on a unique partnership with IMG College, America's leading collegiate multimedia, marketing and licensing/brand management company, for the Rebels' multimedia rights.

A speaker at NACMA and the SEC Network point of contact at Ole Miss, Thompson is an adjunct professor in integrated marketing communications at Ole Miss, and has taught a course during the fall and spring semesters since the fall of 2012.

In regards to department-wide communication, Thompson led the creation and development of external teams throughout the entire athletics department, providing a unique way to serve each athletic team and its respective coaches. Through the external teams, representatives from several key areas team up grow the fan bases of each Ole Miss Rebel team while providing the best gameday atmosphere possible for these teams and fans. Similarly, Thompson led the athletics department through internal communications changes by deploying Basecamp, an internal communication tool used throughout the department and established a new brand standards guide at Ole Miss which is still used and incorporated today.

A 2001 graduate of Ole Miss in marketing, Thompson spent the first 10 years of his career gaining a wide range of experience in branding, marketing and sponsorship. After graduating, he worked for The GEM Group, a global sports marketing agency headquartered in Atlanta. While at GEM, he helped companies such as Domino's Pizza, United Parcel Service, and General Motors Racing activate their sponsorship dollars.

Upon leaving Atlanta in 2004, he created BottleRocket, a sports and entertainment marketing division of Thompson Marketing Communications in Memphis. With a proprietary valuation model, BottleRocket helped clients understand and maximize the value of their sponsorship dollars. The firm also created unique corporate hospitality experiences for thousands of guests at sporting events all over the country.

In 2007, he was promoted to president of Thompson Marketing Communications, which employed 45 marketing, advertising, public relations and design professionals in Memphis and Nashville. As president, Thompson served as a communication strategist for all of the company's six divisions, as well as served as account supervisor on one of the company's most active accounts.

He and his wife, Leslie Ann, have a 5-year-old daughter, McLean, and a 2-year-old son Adams.

    • Game 3: Ole Miss 8, ECU 6

      Sunday, February 19, 2017 - Baseball

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 16.0px; font: 14.0px Helvetica; color: #333333; -webkit-text-stroke: #333333} span.s1 {font-kerning: none; background-color: #ffffff} span.s2 {font-kerning: none} For the second-consecutive game, ECU held a lead in the late stages of the game. ECU... read more

    • Game 2: Ole Miss 3, ECU 2

      Saturday, February 18, 2017 - Baseball

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} Ole Miss rallied from a two-run deficit in the late innings to knock off ECU 3-2 and clinch the... read more

    • Ole Miss 5, ECU 4

      Friday, February 17, 2017 - Baseball

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px} In a game that had the feel of an SEC Friday night showdown, baserunners were difficult to come by... read more

    • 2017 Ole Miss Baseball Walk Out Music

      Thursday, February 16, 2017 -

      With the 2017 Ole Miss Baseball season beginning tomorrow at Swayze Field (4 p.m. CT vs. No. 6 East Carolina), check out the always much-anticipated walk out music list. Which song is your favorite? Let us know on Twitter by... read more

    • Four Rebels Invited to the NFL Combine

      Monday, February 13, 2017 - Football

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} Four Rebels will head to Indianapolis to take part in the NFL Combine in hopes of bolstering their draft... read more

    • What They're Saying: Men's Golf Sophomore Braden Thornberry

      Monday, February 13, 2017 - Men's Golf

      The breakout college golfer of the fall is trying to prove it wasn't a fluke. (@OleMissMGolf) https://t.co/S1IgwNJxmJ pic.twitter.com/p0IezRH1ul-- Ryan Herrington (@GWcampusinsider) February 6, 2017 .@tberrygolf enters the mix for this September at LACC.#WalkerCup Watch List: https://t.co/UPkkcOD3lX pic.twitter.com/0Sprbl7Qv4-- Golfweek (@golfweek) February... read more

    • Rebels Focus on Defense on Signing Day

      Wednesday, February 1, 2017 - Football

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} Ole Miss' defense needed a shot in the arm after a 2016 season to forget. It began by retooling... read more

    • Engram Named a Top Performer by NFL Network's Mike Mayock

      Monday, January 30, 2017 - Football

      The Senior Bowl always offers players a chance to improve their draft stock by performing well against some of the best players in the nation. Evan Engram took advantage of that opportunity. NFL Network's draft expert Mike Mayock named Engram... read more

    • Know the Opponent: Texas A&M

      Wednesday, January 25, 2017 - Men's Basketball

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} Know the Opponent: Texas A&M (10-8, 2-5) KenPom ranking: 64 Best win: vs. No. 50 Virginia Tech Worst loss:... read more

    • Rebels Impressing at East-West Shrine Game

      Thursday, January 19, 2017 - Football

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arial; color: #222221; -webkit-text-stroke: #222221} span.s1 {font: 14.0px Helvetica; color: #000000;... read more

    • Former Rebel Coach Ron Aldy Honored at Kirk Academy

      Tuesday, January 17, 2017 - Women's Basketball

      Former Women's Basketball Head Coach Ron Aldy and his family at gym floor dedication at Kirk Academy today. pic.twitter.com/Ruyc9TFui5-- Holmes Athletics (@holmesathletics) January 14, 2017 p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px... read more

    • Tunsil Named AFC East Rookie of the Year by ESPN

      Monday, January 16, 2017 - Football

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} Miami Dolphins offensive lineman and Ole Miss' former blind side protector Laremy Tunsil was named AFC East rookie of... read more

    • Three Rebel Coaches Among Top-20 Recruiters Nationally

      Friday, January 13, 2017 - Football

      With the hiring of Jacob Peeler as wide receiver coach, #OleMiss now has three asst coaches ranked in @247Sports '16 Top 20 best recruiters.-- Brad Logan (@BradLoganCOTE) January 10, 2017 Ole Miss football bolstered its coaching staff by adding coaching... read more

    • Know the Opponent: Georgia

      Wednesday, January 11, 2017 - Men's Basketball

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} Georgia (10-5, 2-1) KenPom ranking: 61 Best win: at No. 103 Auburn Worst loss: at No. 79 Oakland Ole... read more

    • Know the Opponent: Auburn

      Saturday, January 7, 2017 -

      p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px} Know the Opponent: Auburn (10-4) KenPom ranking: 105 Best win: No. 28 Texas Tech Worst loss: No. 172 Boston... read more

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