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Michael Thompson

Michael  Thompson

Hometown:
Memphis, TN

Position:
Senior Associate AD/Communications & Marketing

Alma Mater:
Ole Miss, 2001

02/08/2016

Ole Miss Leverages Excitement of National Signing Day

Fundraising Campaign Topped $288,000 in Just One Day

07/08/2014

Ole Miss Links Beacon Technology and Rewards Program

Integration with Mobile App to Enhance Fan Experiences at Campus Events

08/08/2013

Ole Miss Marketing/Communications Announces New Hires

Department Welcomes Five To Creative Team

01/23/2013

Cheerleaders Earn High Marks At UCA Championships

Team Places Second In World University And Fifth In Nation

07/05/2012

MOVE MISSISSIPPI: Ole Miss Promotes Fitness With Kids Club

New Website Includes Kids' Games, Prizes And Gear

E-Mail Michael Thompson | Follow @MTJROleMiss on Twitter

Michael Thompson, Jr., joined the Ole Miss Athletics Department in August of 2010 as the Senior Associate Athletics Director for Communications and Marketing.

The Memphis native oversees the Rebels' communications strategy, marketing and fan experience efforts, creative and production services, media and public relations as well as information technology.

Always looking for new and better pieces of technology to incorporate into Ole Miss athletics, Thompson instituted the first-ever rewards platform that uses proximity-based Beacons, allowing easier check-in for fans using Rebel Rewards, and better analytics for Ole Miss staff. He also led the selection process for stadium WiFi partner C Spire. The new WiFi network at football games has over 700 access points strategically located throughout Vaught-Hemingway Stadium, and allows Ole Miss fans WiFi connectivity with their mobile devices during games.

In 2013, Thompson was selected to represent Ole Miss on the Southeastern Conference's Fan Experience working group, and was later asked to lead research for the group, a role he continues to perform for the SEC today. Thompson also worked on a unique partnership with IMG College, America's leading collegiate multimedia, marketing and licensing/brand management company, for the Rebels' multimedia rights.

A speaker at NACMA and the SEC Network point of contact at Ole Miss, Thompson is an adjunct professor in integrated marketing communications at Ole Miss, and has taught a course during the fall and spring semesters since the fall of 2012.

In regards to department-wide communication, Thompson led the creation and development of external teams throughout the entire athletics department, providing a unique way to serve each athletic team and its respective coaches. Through the external teams, representatives from several key areas team up grow the fan bases of each Ole Miss Rebel team while providing the best gameday atmosphere possible for these teams and fans. Similarly, Thompson led the athletics department through internal communications changes by deploying Basecamp, an internal communication tool used throughout the department and established a new brand standards guide at Ole Miss which is still used and incorporated today.

A 2001 graduate of Ole Miss in marketing, Thompson spent the first 10 years of his career gaining a wide range of experience in branding, marketing and sponsorship. After graduating, he worked for The GEM Group, a global sports marketing agency headquartered in Atlanta. While at GEM, he helped companies such as Domino's Pizza, United Parcel Service, and General Motors Racing activate their sponsorship dollars.

Upon leaving Atlanta in 2004, he created BottleRocket, a sports and entertainment marketing division of Thompson Marketing Communications in Memphis. With a proprietary valuation model, BottleRocket helped clients understand and maximize the value of their sponsorship dollars. The firm also created unique corporate hospitality experiences for thousands of guests at sporting events all over the country.

In 2007, he was promoted to president of Thompson Marketing Communications, which employed 45 marketing, advertising, public relations and design professionals in Memphis and Nashville. As president, Thompson served as a communication strategist for all of the company's six divisions, as well as served as account supervisor on one of the company's most active accounts.

He and his wife, Leslie Ann, have a 5-year-old daughter, McLean, and a 2-year-old son Adams.

    • Rebels Rule NCAA Stats, SEC History

      Tuesday, January 19, 2016 - Football

      Last week, I wrote this story about the 64 school records and numerous program firsts that Hugh Freeze's Ole Miss football team accomplished in 2015.Today let's take a closer look at where the Rebels' season stacked up in the national... read more

    • What They're Saying in 2015

      Tuesday, December 15, 2015 - Football

      Ole Miss Football is one of five programs in the nation to make back-to-back New Year's Six bowl games and will play in the Allstate Sugar Bowl (Jan. 1, 2016) for the first time since 1970. The Rebels are the... read more

    • Ole Miss Football: 2015 Offensive Juggernaut

      Thursday, December 3, 2015 -

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    • Seniors Shine, Records Broken in Magnolia Bowl

      Saturday, November 21, 2015 - Football

      By Steven Oubre, Ole Miss Athletics Media RelationsAfter a bounce that didn't go their way against Arkansas, the Rebels knew tonight was a must-win situation. No. 22 Ole Miss knocked off rival No. 15 LSU 38-17 in a top-25 matchup... read more

    • Drama Rules The Day at Vaught-Hemingway

      Saturday, November 7, 2015 - Football

      By Brandon Lee, Ole Miss Athletics Media RelationsDrama in front of a sold-out crowd of 60,680 between the No. 18 Rebels and Arkansas? It was that and a whole lot more in a back-and-forth Saturday night knockdown, drag-out SEC West... read more

    • Rebels Dominate In Prime-Time Spotlight

      Saturday, October 24, 2015 - Football

      By Steven Oubre, Ole Miss Athletics Media RelationsIt wasn't pretty, but the Rebels got the job done. No. 23 Ole Miss and No. 15 Texas A&M combined for seven turnovers, but a dominant defense and a balanced offense led to... read more

    • Midseason Checkpoint: Rebels Control Their Own Destiny

      Wednesday, October 14, 2015 -

      It seemed like it was just yesterday that the Ole Miss football team continued through the motions of fall camp, and we all were just ready for the season to finally begin. Fast forward with a little Talladega up-tempo... read more

    • Rebels Bounce Back at Home

      Saturday, October 10, 2015 -

      By Steven Oubre, Ole Miss Athletics Media RelationsOle Miss raced past another non-conference opponent at home this week. The Rebels returned to their usual form after a conference loss at Florida last week, racking up 665 yards of total offense,... read more

    • Ratings, Exposure Huge for Ole Miss-Alabama

      Tuesday, September 22, 2015 - Football

      Ole Miss' historic win over Alabama last Saturday was not only popular with members of Rebel Nation, it was among the most-watched college football games of the year.The Rebels' thrilling 43-37 victory over the Tide at Bryant-Denny Stadium was the... read more

    • Rebels Pass First Test in Search of Playoff Berth

      Sunday, September 20, 2015 - Football

      By Steven Oubre, Ole Miss Athletics Media RelationsThe road to the College Football Playoff includes many tests along the way. The Ole Miss Rebels (3-0, 1-0 SEC) just passed their first, proving that they are a legitimate contender after knocking... read more

    • Kelly Makes Statement in Big Rebel Win

      Saturday, September 12, 2015 - Football

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    • Big Plays Highlight Season-Opening Win

      Saturday, September 5, 2015 - Football

      Offense, defense and special teams. Ole Miss dominated all three aspects of the game as the 15th-ranked Rebels routed UT Martin 76-3 in the season opener. The 60,186 fans, mostly dressed in white, anticipated an exciting start to the 2015... read more

    • Time to Take a Stand

      Monday, August 31, 2015 -

      It's finally here...game week! It's been 242 days since the Ole Miss Rebels last took to the gridiron for a clash of the helmets. After a successful 2014 campaign in which Ole Miss knocked off a No. 1-ranked team... read more

    • Chick-fil-A Peach Bowl Challenge to Air on ESPNU Aug. 1

      Thursday, July 30, 2015 -

      Normal 0 false false false EN-US X-NONE X-NONE ATLANTA - On Saturday, fans can tune in to see the Rebels duo of Head Football Coach Hugh Freeze and former Ole Miss basketball player Sean Tuohy compete in the Chick-fil-A... read more

    • Rebels Emerge on Four Watch Lists This Week

      Friday, July 17, 2015 -

      Only 50 days until The Grove is full, the constant shouts of "Hotty Toddy" are in the air, and football kicks off 100 years in Vaught-Hemingway Stadium! Looking forward to this upcoming college football season, seven Rebels were named to... read more

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