Latest Gameday Survey Results Released

June 20, 2012

OXFORD, Miss. - The Ole Miss Athletics Department has released the results of its 2011 football gameday survey and its improvement plans for the Rebels' upcoming 2012 season.

"We are committed to having the best gameday experience in college sports, and its feedback like this that will only make it better," said Athletics Director Ross Bjork. "I am grateful we have this platform to hear the opinions of our fans and excited to see us follow up on these action items.

"I want to personally thank everyone that participated in the survey and attends our athletics events."

Surveys were sent out to season ticket holders on November 22 and recipients had until December 15 to respond. Of the 15,637 surveys sent, 3,484 completed it for a 22.3 percent response rate.

From last year's survey to the latest, nearly every satisfaction score increased with some gaining double-digit percentage growth.

"The gameday experience continues to play an important role in overall fan satisfaction, and surveys have been an excellent tool to effectively listen to our customers about all areas of that experience," said Michael Thompson, Senior Associate AD for Marketing and Communications. "The 2011 survey allowed us to not only measure the success of last year's "100-in-100" initiative but also address areas that need improvement or enhancement before the 2012 season."

The results provided information on customer satisfaction as well as the importance of specific elements of the fan experience. Each section also included an open-ended comment box that could be used for additional thoughts and feedback.

Survey In Traditional PDF Format Get Acrobat Reader


 

 

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