Ole Miss Launches Landshark Licensing Program
Sept. 2, 2016

OXFORD, Miss. - Ole Miss fans may soon purchase apparel and products that celebrate the football team's Landshark defense, as the university is announcing the launch of the "Fins Up/Landshark" special licensing program.

To honor the popular Landshark tradition, Ole Miss has developed special logos that will appear on products for retail. This series will compliment the university's other licensed marks including Ole Miss, Rebels, etc. A portion of the proceeds from the sale of Landshark items will go towards the Ole Miss ROTC scholarship program, administered by the university.

"'Fins Up' evokes such wonderful emotions with our fans, and we are excited to offer a new and official avenue to enjoy the Landshark tradition," said Ross Bjork, Ole Miss Athletics Director. "Through this program, we look forward to honoring the memory of the great Tony Fein and connecting his legacy to the military with our ROTC programs."

In the coming weeks, fans will be able to purchase Landshark and "Fins Up" merchandise at OleMissSports.com, the Rebel Locker Room on Jackson Avenue and at other local merchants who carry Ole Miss products.

Roots of the Landshark and "Fins Up" cry at Ole Miss date back to 2008. As part of the football defensive unit's identity, players celebrate big plays by putting a hand to their forehead in the shape of a shark fin.

The term Landshark originated that season from senior linebacker Tony Fein, an Army veteran who served a one-year tour in the Iraq War before arriving in Oxford. A two-year letterman after transferring from Scottsdale (Ariz.) Community College, Fein was the 2008 recipient of the Pat Tillman Award by the Military Order of the Purple Heart. Fein passed away in October 2009, but his legacy at Ole Miss continues through the Landshark.






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