Ole Miss Joins Rivals, Kroger To Fight Hunger

OLEMISSSPORTSDOTCOM <blank>
OLEMISSSPORTSDOTCOM

OLEMISSSPORTSDOTCOM

Aug. 24, 2012

OXFORD, Miss. – In an effort to help curb the hunger epidemic in Mississippi and Western Tennessee, Ole Miss and rivals Mississippi State and Memphis will combine their resources with Kroger to kick off an inaugural initiative – “The Million Meals Challenge” – to benefit the Mid-South Food Bank and the Mississippi Food Network.

The collaborative effort to provide one million meals for people in Mississippi and Western Tennessee will be fueled by significant involvement on and off campus, as well as through on-site collections at Kroger stores in Oxford, Starkville, and select locations in Memphis.

The idea behind this collegiate endeavor with Kroger was developed and will be activated by the schools’ respective, athletic multimedia rights holders: Ole Miss Sports Properties, a division of Telesouth Communications, Inc., Learfield Sports’ Bulldog Sports Properties (MSU) and Learfield Sports’ Tiger Sports Properties (Memphis).

“By educating the schools’ fan bases on the needs of those that are hungry in our region, we hope to generate renewed awareness and support of the Mississippi Food Network, Mid-South Food Bank and the many food pantries and local communities they serve,” said Tim Fritts, Ole Miss Properties’ Director of Sales.

Ole Miss, Mississippi State and Memphis individually will be reaching out to their respective student body, alumni and campus communities to help donate their time, money and/or food in support of the “The Million Meals Challenge”. 

TheMillionMealsChallenge.com provides the necessary details, and visitors can select the school to support when making a monetary donation.  Monetary donations are made online, and food donations can be made at one of the select Kroger locations. 

Throughout the year, various on-campus events will accept food donations, and a grand finale food drive will be held at each of the three schools’ last home football and men’s basketball games for the 2012-13 athletics season.  All three schools will be dedicating numerous print, radio and TV ads to this effort throughout the entire year as well.

“The Million Meals Challenge is an extraordinary opportunity for Kroger to mobilize team rivalry and join forces with the universities in the war on fighting hunger,” said Joe Bell, manager of marketing and public affairs for Kroger’s Delta Division, based in Memphis.  “If you look at the true spirit of this campaign, it is working together to raise awareness in our communities of the severity of hunger, plus support the needs of the Mid-South Food Bank and the Mississippi Food Network.”

“Mississippi Food Network is excited to be participating in The Million Meals Challenge,” stated Walker Satterwhite, Executive Director of Mississippi Food Network.  “With the increased need for our services to help provide assistance to people facing food insecurity, we appreciate Kroger, and those associated with Ole Miss, Mississippi State, and the University of Memphis for taking the challenge to help in our fight against hunger.”

“We’re pleased to see Kroger embrace this concept and help us put it in motion,” said Todd Kucinski, Tiger Sports Properties’ associate general manager.  “Fighting hunger in our two states is an obvious need we wanted to tackle, knowing it would best be leveraged by tapping into the marketing muscle and campus communities that our three college campuses could deliver.”

“The Million Meals Challenge presents an outstanding opportunity for our three campuses to come together and be a real triple threat against hunger throughout Tennessee and Mississippi,” said Bulldog Sports Properties’ Account Executive Bill Atkins.  “Combing our resources with Ole Miss and the Memphis Tigers will be a one-of-a-kind opportunity, and we’re all excited to make a difference.”

Kroger's Delta Division currently operates 115 stores and 70 fuel centers in five states under the Kroger banner in Memphis and West Tennessee, Arkansas, Mississippi, Southern Missouri, and Southwest Kentucky.  Last year, Kroger's Delta Division contributed more than $3.5 million to the local communities it serves. Kroger focuses its charitable efforts on hunger relief, education and women’s health issues. 

Mid-South Food Bank collects and distributes food to a network of more than 300 charitable feeding programs in west Tennessee, north Mississippi and east Arkansas.  In 2011, Mid-South Food Bank distributed 10.3 million pounds of wholesome food and other grocery items to food pantries, soup kitchens, shelters, youth programs, senior programs, rehabilitation and residential centers, daycares and schools.  For more, visit www.midsouthfoodbank.org.

Jackson-based Mississippi Food Network is the only food bank located in the state and serves more than 415 member agencies.  More than 175,000 people are served and more than 1.5 million pounds of food distributed each month. For more, visit www.msfoodnet.org.

03/17/2014 - Rebel Ready

Rebels' Choice Awards Set For March 31

Ole Miss will be honoring the athletic achievements of the past year at the fourth annual Rebels' Choice Awards on Monday, March 31 at the Gertrude C. Ford Center for Performing Arts. The semi-form... Read More [+]

03/10/2014 - Rebel Ready

Ole Miss SAAC Participates in Diversity...

Recently the Ole miss Student-Athlete Advisory Committee (SAAC) had a chance to participate in a roundtable discussion with Sam Freedman on the topic of Diversity in Sports. Read More [+]

02/26/2014 - Rebel Ready

Soledad O'Brien Visits Ole Miss

Ole Miss minority student-athletes and athletics administration were able to share in a discussion on diversity and inclusion with former CNN anchor Soledad O'Brien, as part of O'Brien's Black in... Read More [+]

02/11/2014 - Rebel Ready

Freeze Visits Batson Children's Hospital

Ole Miss head football coach Hugh Freeze recently took time out of his busy schedule to visit with patients and workers at the Blair E. Batson Children's Hospital in Jackson, Miss. Read More [+]

01/23/2014 - Rebel Ready

More Than Softball: Team Visits Le Bonheur...

The Ole Miss softball team does not open its season until Feb. 7, but in many regards, the Rebels have already won the day. Read More [+]

12/18/2013 - Rebel Ready

Ole Miss SAAC Takes Part in Leadership...

Recently the Ole Miss student-athlete advisory committee (SAAC) took part in a two-day leadership retreat put on by the Ole Miss Athletics Department. Read More [+]

11/22/2013 - Rebel Ready

Ole Miss Student-Athletes Spread Holiday...

OXFORD, Miss. -Ole Miss student-athletes, spearheaded by the Student-Athlete Advisory Committee, recently participated in an athletic department wide "Adopt-A-Basket" service event. Read More [+]

11/21/2013 - Rebel Ready

Cunningham Engineers Dreams

Courtney Cunningham is a builder. While playing volleyball for Ole Miss from 2009-11, Cunningham helped build the Rebels into an NCAA Tournament team while also earning her civil engineering degree... Read More [+]

11/19/2013 - Rebel Ready

Ole Miss Athletes Participate In Etiquette...

OXFORD, Miss. - Recently Ole Miss student-athletes participated in the "Backpacks to Briefcases" etiquette/networking dinner. The program is designed to help student-athletes make the transition... Read More [+]

11/07/2013 - Rebel Ready

Help Ole Miss, Kroger Fight Hunger

Ole Miss and Kroger, in conjunction with the Mid-South Food Bank and the Mississippi Food Network, will be on hand during Saturday's football game versus Arkansas to collect non-perishable food... Read More [+]

Facebook
Twitter
Blog
  • Rebel Road Trip 2014: Look Back Video

    Friday, April 18, 2014 - Athletics

    BancorpSouth Rebel Road Trip 2014: Look Back Video from Ole Miss Rebels on Vimeo.... read more

  • Ellis Duels Nola To A Draw In Series Opener

    Thursday, April 17, 2014 - Baseball

    For eight innings, Chris Ellis dueled Aaron Nola, the Southeastern Conference's leader in strikeouts (84) and earned run average (0.70) to a draw, as he left with the game with the score tied at 2-2. It was the eighth time... read more

  • I'm Back

    Thursday, April 17, 2014 - Women's Golf

    Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Ole Miss women's golf sports information... read more

  • Two More Second-Round Projections For Moncrief

    Thursday, April 17, 2014 - Football

    Two new mock drafts released this week has former wide receiver Ole Miss wide receiver Donte Moncrief being selected in the late second round of the 2014 NFL Draft, set for May 8-10. NFL media analyst Bucky Brooks projects Moncrief... read more

  • VIDEO: Four Months To SEC Network Launch

    Thursday, April 17, 2014 - Athletics

    read more

  • Chadwick's Top Moments: No. 12

    Wednesday, April 16, 2014 - Men's Tennis

    With Billy Chadwick's last  regular season in the books, the Rebels seem to be peeking and hoping to make a final postseason run for the legendary head coach.  Corresponding with such, we are also getting down to our final stretch... read more

  • Chadwick: 'We Control Our Destiny'

    Wednesday, April 16, 2014 - Men's Tennis

    One spot in the ITA national rankings can make all the difference.  Last season, San Diego, ranked No. 44 in the country, earned an at-large bid to the NCAA Tournament, while crosstown rival, San Diego State, ranked No. 45, was... read more

  • Ole Miss Athletics Week in Review (April 7-13)

    Monday, April 14, 2014 - Baseball

    Ole Miss Athletics Week in ReviewApril 7-13, 2014Baseball- Ole Miss improved to 29-9 on the season and 9-6 in Southeastern Conference play after a pair of nonconference wins over Memphis and Murray State in the midweek and a series win... read more

  • Offense Sets Season Highs To Clinch Series

    Sunday, April 13, 2014 - Baseball

    Coming off a disappointing 6-5 loss in 10 innings Saturday, Ole Miss bounced back with a dominant 12-2 win Sunday to take the weekend series against Mississippi State in Starkville. At the plate, the Rebels set season high for runs... read more

  • Pitching, Defense Key Rebels To Win

    Friday, April 11, 2014 - Baseball

    Ole Miss struck early with five runs over the first four innings, which Chris Ellis and Wyatt Short made hold up in a 6-1 win over Mississippi State Friday night at Dudy Noble Field. The leadoff man for Mississippi State... read more

  • Rebels Prepared For Possible Record Crowds

    Friday, April 11, 2014 - Baseball

    Riding a six-game win streak, Ole Miss travels to face Mississippi State in a three-game weekend series as part of Super Bulldog Weekend, which also includes Saturday's Maroon-White spring football game. Mississippi State has averaged 7,700 fans at Dudy Noble... read more

  • VIDEO: The Legend Of Billy Chadwick

    Thursday, April 10, 2014 - Men's Tennis

    read more

  • The Season: Ole Miss Men's Tennis

    Thursday, April 10, 2014 - Men's Tennis

    read more

  • VIDEO: Mike Bianco

    Wednesday, April 9, 2014 - Baseball

    Ole Miss head coach Mike Bianco recaps Wednesday's 8-5 win over Murray State and previews the upcoming three-game series at Mississippi State starting Friday at 6:30 p.m.... read more

  • VIDEO: Ole Miss-Murray State Highlights

    Wednesday, April 9, 2014 - Baseball

    read more