Sep 9, 2013
OXFORD, Miss. - The Ole Miss men's and women's basketball teams recently had the unique opportunity to participate in a media training session with Marc Williams and Wesley Mallette of Williams Communications and Reputation Strategy Partners.
The teams learned the ins and outs of the media industry while learning tips on what makes a good interview and how to be prepared in a variety of situations. As a part of their session, the men's team participated in mock interviews and both teams role played a variety of interview settings.
Williams and Mallette work with some of the top athletes and companies in the areas of media and social media training. Mallette, who spent 15 years on the corporate and agency side of public relations, works with United Healthcare's Professional Cycling Team as well as Olympians Cullen Jones (USA Swimming) and Jackie Joyner-Kersee (USA Track and Field). Additionally, Mallette has served as Vice President of Communications for MTV Networks, Director of Communications for Black Entertainment Television (BET) and Senior Manager of Media Relations for Limited Brands' Victoria Secret and Bath and Body Works.
Williams also has an extensive background in communications in the athletic realm. The former Global Brand Manager for Champs Sports, a division of Footlocker, Williams also helped start the AND 1 Mix tape tour and also helped lead a team which started college football's Champs Bowl. Williams is the founder and CEO of Williams Communications, LLC, a full-service marketing firm specializing in event marketing, sports/entertainment, talent management, and brand development. Some of his clients are: The NCAA, West Virginia University, Morgan State University Department of Athletics and Delaware State University Department of Athletics. The company also serves as the Brand Strategist for ESPN Sportscenter anchor Jay Harris.
"This was a great experience for our team," said head women's basketball coach Matt Insell. "Learning how to speak with the media is a life lesson that will benefit our players long after they have finished their basketball careers."
Men's basketball coach Andy Kennedy echoed Insell's thoughts.
"This was a unique opportunity for our players. The media training session gave us a chance to prepare our players for the spotlight that comes along with playing basketball in the Southeastern Conference."
The mission of Ole Miss' Rebel Ready Program is to challenge the student-athletes to be lifelong learners while pursuing continuous improvement academically, relationally, socially, personally, and professionally during and beyond their careers as student-athletes.
Rebel Ready is the hub for a wide range of Ole Miss Athletics sponsored programs designed to meet the needs of student-athletes and their families. It is divided into six areas: Student-Athlete Assistance Services, Career Development, Continuing Education, Community Outreach, Financial Education and Career Transition.
Visit Rebel Ready for more information on Ole Miss' Rebel Ready program.
Sept. 9, 2013
Ole Miss Athletics Media Relations