Foundation Announces New Name And Annual Fund



March 1, 2013

Infographic | VIDEOS: Introduction | Annual Fund

OXFORD, Miss. – As Rebel Athletics’ fundraising efforts continue to reach new heights, the development department will do so with a new name, the Ole Miss Athletics Foundation, and a new structure for the annual fund.

Founded on July 1, 1969, the organization was first known as the Loyalty Foundation before rebranding itself as the UMAA Foundation on May 31, 2006. The new name, Ole Miss Athletics Foundation, also comes with a new web address,

“It is important that our athletics foundation’s name and mission be clear and recognizable,” said Ross Bjork, Ole Miss Director of Athletics. “As part of this rebrand, we are reorganizing our giving levels and introducing a new annual fund program, which will deliver on our promises of simplicity and inclusiveness while maximizing the membership experience.  From day one, we have asked the Ole Miss family to give at their maximum capability, and we believe that the Ole Miss Athletics Foundation is one of the best vehicles to make this happen.”

The new annual fund is comprised of philanthropic giving and priority seating contributions such as per seat and parking requirements for football, basketball and baseball. Membership is based on any combination of these, thereby giving Rebel fans flexibility in their membership level.

Memberships now start at just $50, and there is a level for every Ole Miss fan. Each new level gives the member additional benefits such as invitations to special events, exclusive gifts, priority points, opportunity to purchase postseason tickets and more. As in the past, members receive one point for every $100 donated and for each season ticket purchased.  

A membership form will be sent each year with information regarding the member’s previous year’s gifts and will combine them as one annual membership to the Ole Miss Athletics Foundation.  Members will have the opportunity to fulfill their total gift or pledge the annual amount with a tailored donation schedule.

“With this new simple and inclusive model, our goal is to raise our membership to 10,000,” said Keith Carter, Executive Director of the Ole Miss Athletics Foundation. “While continuing to recognize the contributions of our current donors with a consistent stewardship program, we are creating a ‘give what you can’ philanthropic option for all fans to invest in the future of Ole Miss Athletics.”

The mission of the foundation remains the same, which is to provide the necessary resources for Ole Miss student-athletes and coaches to compete for and win championships.  The two primary reasons for the resources are operating dollars and capital projects.

The operating dollars that come from fans’ donations help offset expenses like scholarships, academic counseling, sports medicine and more. Additional revenue can provide a competitive edge by enabling a national reach in recruiting, providing salary support for coaches and allowing the athletics department to properly maintain and modernize facilities.

The second function of the Ole Miss Athletics Foundation is to fund capital projects such as the Forward Together Campaign that is focused on creating championship-level facilities. This funding comes directly from donors in two forms. 

First, capital gift agreements, more commonly referred to as “CGAs”, are donations tied to long-term seating benefits. Second, the Vaught Society seeks to gain members that wish to go above and beyond any annual giving or CGA requirements. Since its inception in 2010, close to 180 Vaught Society members have contributed over $20 million.

“Ole Miss Athletics cannot succeed without our loyal members and the support they provide our student-athletes and coaches,” Carter said. “With so many simple ways to get involved, all Rebel fans can be part of Ole Miss Athletics and help define our future.”

For more information on how to get involved, visit or call the Ole Miss Athletics Foundation at (662) 915-7159.

    • Rebels Rule NCAA Stats, SEC History

      Tuesday, January 19, 2016 - Football

      Last week, I wrote this story about the 64 school records and numerous program firsts that Hugh Freeze's Ole Miss football team accomplished in 2015.Today let's take a closer look at where the Rebels' season stacked up in the national... read more

    • What They're Saying in 2015

      Tuesday, December 15, 2015 - Football

      Ole Miss Football is one of five programs in the nation to make back-to-back New Year's Six bowl games and will play in the Allstate Sugar Bowl (Jan. 1, 2016) for the first time since 1970. The Rebels are the... read more

    • Ole Miss Football: 2015 Offensive Juggernaut

      Thursday, December 3, 2015 -

      Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Rebel Offense Shatters School Records... read more

    • Seniors Shine, Records Broken in Magnolia Bowl

      Saturday, November 21, 2015 - Football

      By Steven Oubre, Ole Miss Athletics Media RelationsAfter a bounce that didn't go their way against Arkansas, the Rebels knew tonight was a must-win situation. No. 22 Ole Miss knocked off rival No. 15 LSU 38-17 in a top-25 matchup... read more

    • Drama Rules The Day at Vaught-Hemingway

      Saturday, November 7, 2015 - Football

      By Brandon Lee, Ole Miss Athletics Media RelationsDrama in front of a sold-out crowd of 60,680 between the No. 18 Rebels and Arkansas? It was that and a whole lot more in a back-and-forth Saturday night knockdown, drag-out SEC West... read more

    • Rebels Dominate In Prime-Time Spotlight

      Saturday, October 24, 2015 - Football

      By Steven Oubre, Ole Miss Athletics Media RelationsIt wasn't pretty, but the Rebels got the job done. No. 23 Ole Miss and No. 15 Texas A&M combined for seven turnovers, but a dominant defense and a balanced offense led to... read more

    • Midseason Checkpoint: Rebels Control Their Own Destiny

      Wednesday, October 14, 2015 -

      It seemed like it was just yesterday that the Ole Miss football team continued through the motions of fall camp, and we all were just ready for the season to finally begin. Fast forward with a little Talladega up-tempo... read more

    • Rebels Bounce Back at Home

      Saturday, October 10, 2015 -

      By Steven Oubre, Ole Miss Athletics Media RelationsOle Miss raced past another non-conference opponent at home this week. The Rebels returned to their usual form after a conference loss at Florida last week, racking up 665 yards of total offense,... read more

    • Ratings, Exposure Huge for Ole Miss-Alabama

      Tuesday, September 22, 2015 - Football

      Ole Miss' historic win over Alabama last Saturday was not only popular with members of Rebel Nation, it was among the most-watched college football games of the year.The Rebels' thrilling 43-37 victory over the Tide at Bryant-Denny Stadium was the... read more

    • Rebels Pass First Test in Search of Playoff Berth

      Sunday, September 20, 2015 - Football

      By Steven Oubre, Ole Miss Athletics Media RelationsThe road to the College Football Playoff includes many tests along the way. The Ole Miss Rebels (3-0, 1-0 SEC) just passed their first, proving that they are a legitimate contender after knocking... read more

    • Kelly Makes Statement in Big Rebel Win

      Saturday, September 12, 2015 - Football

      By Steven Oubre, Ole Miss Athletics Media Relations Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri;... read more

    • Big Plays Highlight Season-Opening Win

      Saturday, September 5, 2015 - Football

      Offense, defense and special teams. Ole Miss dominated all three aspects of the game as the 15th-ranked Rebels routed UT Martin 76-3 in the season opener. The 60,186 fans, mostly dressed in white, anticipated an exciting start to the 2015... read more

    • Time to Take a Stand

      Monday, August 31, 2015 -

      It's finally week! It's been 242 days since the Ole Miss Rebels last took to the gridiron for a clash of the helmets. After a successful 2014 campaign in which Ole Miss knocked off a No. 1-ranked team... read more

    • Chick-fil-A Peach Bowl Challenge to Air on ESPNU Aug. 1

      Thursday, July 30, 2015 -

      Normal 0 false false false EN-US X-NONE X-NONE ATLANTA - On Saturday, fans can tune in to see the Rebels duo of Head Football Coach Hugh Freeze and former Ole Miss basketball player Sean Tuohy compete in the Chick-fil-A... read more

    • Rebels Emerge on Four Watch Lists This Week

      Friday, July 17, 2015 -

      Only 50 days until The Grove is full, the constant shouts of "Hotty Toddy" are in the air, and football kicks off 100 years in Vaught-Hemingway Stadium! Looking forward to this upcoming college football season, seven Rebels were named to... read more


» «