The University of Mississippi Athletics
Ole Miss Announces Membership Drive for Grove Collective
9/15/2025 | Athletics
OXFORD, Miss. -- While the world of college athletics continues to evolve, Ole Miss Athletics is excited to continue its relationship with The Grove Collective, which is launching a membership drive to reach its goal of 10,000 total members and 2,500 student members.
The Grove Collective has shifted into a fan-facing, behind-the-scenes destination for Rebel Nation, including exclusive content and VIP experiences with Ole Miss student-athletes and coaches. Membership helps provide resources for Rebel athletes through NIL opportunities.
"As we take on this new environment, one thing is clear, we need the entire Ole Miss family to be active in The Grove Collective," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "Its membership base is critical to us competing in the NIL arena moving forward, and we hope to see its membership double by the end of the athletics year."
"I'm extremely grateful for the support of The Grove Collective, and it's imperative that their membership continues to grow," said Ole Miss head football coach Lane Kiffin. "What they've done has been vital to our success — helping us recruit, retain and compete at the highest level. Our fans have stepped up in a big way, and it's helped us become one of the top programs in the SEC."
Grove Collective membership starts at $21 per month and offers exclusive access to Rebel student-athletes, coaches and expanded events. Student memberships are $10 per month, and new benefits for our students will be announced in the coming weeks.
"Since the inception of The Grove Collective, one of the most important factors in our success has been the membership program and the resources it has created for our student athletes," said Walker Jones, Grove Collective Executive Director. "Our members stepped up, trusted the mission and have seen the impact being a national leader in the world of name, image, and likeness has had on the recent success of our athletics programs. We ask that you continue this support of our organization by being a member and encouraging others to do the same. The need to grow our membership has never been stronger!"
There are six membership levels for The Grove Collective, and benefits include access to autographed memorabilia, exclusive tailgates, VIP events at home and road games and more. Visit TheGroveCollective.com for more information and to join.
"We want to compete for championships in every sport, and while there are opportunities in this new revenue-sharing era of our industry, there are also challenges to supporting nearly 400 student-athletes," Carter said. "The Grove Collective is a huge asset in our goal of providing a premier student-athlete experience. We encourage everyone to join one of the membership levels as we work to continue our upward trajectory."
In addition to Grove Collective membership, the local business community also plays a pivotal role in the success of Ole Miss' NIL efforts. Corporate marketing opportunities are available through both Ole Miss Sports Properties, the athletics department's multimedia rightsholder through Learfield; and Magnolia Sports Group, a marketing agency designed to source NIL opportunities for Rebel student-athletes.
Through those two entities, companies can launch unique and impactful brand campaigns with Ole Miss student-athletes that are tailored to their specific needs and level of investment. Individuals who own, operate or are employed by a business that are interested in marketing partnerships are encouraged to visit RebelsNIL.com.
Stay up to date with all the latest Ole Miss sports news and content this offseason! Subscribe to The Sip, the official newsletter of Rebel Athletics, and we'll drop the best Ole Miss stories, videos and social media content to your inbox.
Update today to the all-new version of the Ole Miss Sports app, presented by Renasant Bank. The new app will serve as a dynamic hub for Rebel gameday content, including ticketing, parking, schedules, shopping for official Ole Miss merchandise and much more. Click here for more info or to download.
The Grove Collective has shifted into a fan-facing, behind-the-scenes destination for Rebel Nation, including exclusive content and VIP experiences with Ole Miss student-athletes and coaches. Membership helps provide resources for Rebel athletes through NIL opportunities.
"As we take on this new environment, one thing is clear, we need the entire Ole Miss family to be active in The Grove Collective," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "Its membership base is critical to us competing in the NIL arena moving forward, and we hope to see its membership double by the end of the athletics year."
"I'm extremely grateful for the support of The Grove Collective, and it's imperative that their membership continues to grow," said Ole Miss head football coach Lane Kiffin. "What they've done has been vital to our success — helping us recruit, retain and compete at the highest level. Our fans have stepped up in a big way, and it's helped us become one of the top programs in the SEC."
Grove Collective membership starts at $21 per month and offers exclusive access to Rebel student-athletes, coaches and expanded events. Student memberships are $10 per month, and new benefits for our students will be announced in the coming weeks.
"Since the inception of The Grove Collective, one of the most important factors in our success has been the membership program and the resources it has created for our student athletes," said Walker Jones, Grove Collective Executive Director. "Our members stepped up, trusted the mission and have seen the impact being a national leader in the world of name, image, and likeness has had on the recent success of our athletics programs. We ask that you continue this support of our organization by being a member and encouraging others to do the same. The need to grow our membership has never been stronger!"
There are six membership levels for The Grove Collective, and benefits include access to autographed memorabilia, exclusive tailgates, VIP events at home and road games and more. Visit TheGroveCollective.com for more information and to join.
"We want to compete for championships in every sport, and while there are opportunities in this new revenue-sharing era of our industry, there are also challenges to supporting nearly 400 student-athletes," Carter said. "The Grove Collective is a huge asset in our goal of providing a premier student-athlete experience. We encourage everyone to join one of the membership levels as we work to continue our upward trajectory."
In addition to Grove Collective membership, the local business community also plays a pivotal role in the success of Ole Miss' NIL efforts. Corporate marketing opportunities are available through both Ole Miss Sports Properties, the athletics department's multimedia rightsholder through Learfield; and Magnolia Sports Group, a marketing agency designed to source NIL opportunities for Rebel student-athletes.
Through those two entities, companies can launch unique and impactful brand campaigns with Ole Miss student-athletes that are tailored to their specific needs and level of investment. Individuals who own, operate or are employed by a business that are interested in marketing partnerships are encouraged to visit RebelsNIL.com.
Stay up to date with all the latest Ole Miss sports news and content this offseason! Subscribe to The Sip, the official newsletter of Rebel Athletics, and we'll drop the best Ole Miss stories, videos and social media content to your inbox.
Update today to the all-new version of the Ole Miss Sports app, presented by Renasant Bank. The new app will serve as a dynamic hub for Rebel gameday content, including ticketing, parking, schedules, shopping for official Ole Miss merchandise and much more. Click here for more info or to download.
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